More better language, importanter beer

Beer is importanter

The misuse of “less” and “fewer” has long irked me.

The word “impactful” makes me gag. 

“Addicting” really wants to be “addictive.”

Despite my personal misgivings about these words, they are real. Misused, abused, and cringe-worthy as they may be, they are verifiable.

Last week, I heard “concepting.” I don’t even know where to begin with this. It pains me. It is more than just wrong.

Language must grow and change shapes to survive. Shifting words to new meanings is part of a living language. It doesn’t always make it sound more better, but it does keep it from becoming stagnant and dying.

Attempting to loosen the stodgy rules of language in my head, it seems that beer may be importanter than further education.